Q Branch | A journey through digital design

Mercedes Axor X

Thu, 28 Jan 2010 16:05:00 +0000

It's always a challenge on several levels to work with existing photography. In this case I had to design the arrangement of the logo as a large texture in Photoshop, then create a trailer from scratch in 3d Studio Max to match the Truck. I then had to camera match the existing shot of the cab and composite it together for an A2 poster. The end result worked out quite well despite the hair pulling throughout the whole process.

STAND website

Wed, 27 Jan 2010 16:31:00 +0000

This was a difficult but rewarding project, where it had to be produced almost overnight. A top tip is not to work 16 hours straight on a project, several days at a time, especially if you have to converse politely with other human beings!

Brief:
Produce a portfolio website in flash, that feels fresh and encourages engagement. The site also has to tie closely into the newly designed CI.

Bayer internal movie

Wed, 27 Jan 2010 12:11:00 +0000

TRW breakpad

Tue, 26 Jan 2010 16:05:00 +0000

A marketing image and visual treatment for an aftermarket break pad from TRW.

TOMY playmat

Tue, 26 Jan 2010 16:01:00 +0000

This was a brief to take existing illustrator artwork, and apply it to a template for a TOMY toddler playmat. It's goal was a proof of concept for the design and how it would work on the fabric surface.

8 ball audio loudspeakers

Mon, 25 Jan 2010 14:09:00 +0000

This is a series of promotional visuals for my range of Loudspeakers that I've been developing over several years. These entitled Highball are created from solid Walnut enclosures, hand turned, and are made to order. They are the distillation of hundreds of hours of product research, design not to mention blood, sweat and tears.

Bayer Bob Marley

Mon, 25 Jan 2010 10:47:00 +0000

Bayers fascination with making hair from crops continues in this campaign. For me it was a challenge in several ways. Perfecting the CGi wig, lighting and compositing it into the original photo, then finally colour correcting the image for press. Below is the before and after.

Merial BTVpur

Sun, 24 Jan 2010 10:30:00 +0000

As part of an ongoing capaign for Merial, I was asked to create a CGi image for print. This required generating the bottle from photographic resource and modelling the gate from scratch, then finally adding the BTVpur label

Ford viral excerpt

Mon, 4 Jan 2010 15:33:00 +0000

Bayer Folicure

Sat, 2 Jan 2010 12:20:00 +0000