My education is in product design, however my career began in computer games. Moving into mobile and web development brought a keen sense of User Interface design, and a strict discipline to elicit the most out of platforms with increadible constraints. Flash Forward to today, my breadth of work covers Illustration, Product design, Computer Generated imagery, motion graphics, website development, iPhone and mobile application design.

Project : Spridget

Spurred on by my love for the reinvention of iconic classics and fond memories of my fist car, I wanted to challenge my skills with a complete design brief. The challenge is to remake the MG Midget for today. This is no small challenge and required initial concept visuals, taking the most iconic features of the older vehicle, building them into a recognisble but modern take on the design.

From concept sketches, through to plan drawings and finally a fully realised CGi vehicle, the project has been ticking along in my spare time now for over a month. Below are some early renders. I will add more materials [such as sketches, plans and final renders] in the following weeks.

Anyone with the financial backing and nerve to build a prototype please get in touch :)

I'm going to be launching a site dedicted to getting this car prototyped, with the challenge of making it electric! I will be contacting various manufacturers for help with sponsiorship and engineering as well as opening the project up to the puiblic, in order to shake more interest into alternative power and prove to the larger manufacturers that there is a healthy demand for clean fuels, stay tuned to www.spridget.co.uk in the coming weeks.

MG_front.jpg

MG_rear.jpg

Mercedes Truck of the Decade

This was quite a nice brief from Mercedes to celebrate the acolade for Truck of the Decade?! The initial discussions ranged from a fully CGi rendered truck driving into shot and bowing to the crowd, down to a flash animation based on the existing visuals. The former being very expensive and latter a fare bit cheaper, guess which one they went for.

Satisfying though that it mage front billing not only on the Merc Truck website, but also on the main Mercedes website.

[File size 195Kb 1000px X 300px rescaled]

Mitsubishi

This campaign based around the environmental and cost saving for Mitsubishi trucks, saw me implement a real time physics simulation to achieve the coins falling into an imaginary box. Mental Ray and Arch/Design materials were used to render out a realistic gold material. The artifacts that you see on the final movie are from flash compression.

[File size 600Kb]