My education is in product design, however my career began in computer games. Moving into mobile and web development brought a keen sense of User Interface design, and a strict discipline to elicit the most out of platforms with increadible constraints. Flash Forward to today, my breadth of work covers Illustration, Product design, Computer Generated imagery, motion graphics, website development, iPhone and mobile application design.

Virgin Media POS

This was a very exciting brief to work on, most notably because it tapped into my Product Design and Visualisation skills. It really stretched the creative and design teams and everyone was fired up just to work with such a well know brand.

Brief:
Create a stand out POS stand 3m x 3m to be featured in a new electrical retailer coming to the UK. Re-introduce the cheekiness and individuality from the core Virgin brand [something Virgin Media had suffered a loss of after integration with NTL]

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The themes chosen were...

Bayer Comic

Again an internal brief for Bayer, to create comic alter egos for their sales team and weave into the story a battle fought between Bayer products and the diseases that destroy crops. Initial concepts were clean, and the story was nicely paced and well thought out, but unfortunately client intervention just watered the core idea down until it was confusing and unrecognisable. Repeated changes in the storyboards just served to remove precious time for the actual animation and art-working. Although the finished project was well received, I wasn't happy from a creative viewpoint.

Here you can see some of the early storyboards

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And here some of the more finished visuals as basis for the flash animation.

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Bayer Screensaver

This was an internal brief for Bayer, to create a screen-saver promoting the Aviator product and Bayer brand, with emphasis on the 'boost' aspect. We had developed a campaign using a supertanker running through a field of corn that I had CGi'd previously, this was to be the core visual, requiring basic animation in flash. I also had a crash course in generating a screen saver exe for PC!

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